

Ambare is a skincare brand for all the diverse woman. The brand caters to all skin types and wholeheartedly believes that confidence should not be a luxury, as stated by their slogan. This brand looks to invite all types of women to create their best version through self-care without the crazy price tags. All women are welcome to embark on the fabulous journey of self-confidence.
The visual identity alludes to luxury, but maintains a latent human touch. Imagery is carefully curated to assure a broad variety of clients, not only feel represented by the brand, but can feel like they too can be Ambare cover girls. The name makes reference to the semi-precious stone Amber, that, historically, is used as a talisman for courage and self-confidence. The name also includes the word ''bare'', the ultimate act of self-confidence in beauty. Colours are strong and decisive. Tones of black are delicately juxtaposed with tones of oranges, whites and golds. An energetic but demure colour palette. A sleek and modern logo decorate the visuals, further accentuating the luxury feels. This visual identity seeks to exude indulgence, without being pretentious.
Ambare
2022
SERVICES;
Art Direction
Visual Identity
Photography
Packaging Design
Motion Design




PACKAGING
A minimal and sleek design was the desired aesthetic for the packaging. The logo is the main focal point with consice and straight to the point information on the exterior. The bottle's chrome finish steals the spotlight as the clean san-serif font Mabry Pro, in white, contrasts beautifully against the glossy backdrop.



