Project timeline: Sept-October 2019
Project type: Brand concept creation
Services: Visual Identity, Art Direction, Packaging Design, Motion Design
Simple, effortless, effective
packaging
Making an immediate statement by using big bold fonts and an eye-catching layout without comprimising design was the inspo for the package set. The client wanted the packaging to resemble their products...no fuss, no muss.
Application
An artist becomes the muse
Frida Kahlo is the muse of this project. A Mexican born artist who is famous for painting beautiful portraits depicting gardens & greenery and for her infamous eyebrows.
The logo is a caricature depiction of Frida Kahlo with her signature brows, blushed cheeks and heavy jewerly.
Inspiration & concept
Logo variations
The rose crown was replaced for a kale crown to play into the nature of the brand.
Kale
The brand's last name is inspired by the popular and trendy
vegetable, kale.
An innovative concept for a saturated market
Healthy eating has become more than a lifestyle, eating your greens is the new black and there are millions of brands out there offering healthy eating alternatives for the average fruit and veggie lover. Competition is stiff.
So how do you set yourself apart?
You need to be memorable.
Digital experience
The use of the brand's colors throughout digital platforms give off personality and flare, further accentuated by the bright tones coming from the fruit and vegetables, all in perfect harmony.
