Application
fun to go
Making an immediate statement by using big bold fonts and an eye-catching layout without comprimising design was the inspo for the package set. The client wanted the packaging to catch your eye as soon as you glance over at the shelves.
concept board:
the icon of the girlies
an iconic superfood
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Frida Kahlo was a Mexican painter famous for her raw, emotional self-portraits. By openly exploring identity, pain, and womanhood, she became a lasting feminist icon.
Kale is a leafy green superfood packed with vitamins, antioxidants, and fiber. It’s known for supporting heart health, boosting immunity, and being a nutrient-dense addition to almost any diet.
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Logo variations
the brief:
superfoods have become the nutritional standard. when eating your green is the new black and there are millions of brands out there offering healthy eating alternatives, how do you make a visual identity memorable while instilling core parts of the client into the dna of their brand?
the client:
maria, a passionate feminist with a green thumb of mexican and swiss origin. It was important to maria to have elements of feminism while still maintaining a fun and inviting tone.
Digital experience
The use of the brand's colors throughout digital platforms give off personality and flare, further accentuated by the bright tones coming from
the fruit and vegetables, all in perfect harmony.
