[
]
The
brackets
This branding asset has been used as the inspiration for this proposal. A clear and defined element that gives the Hadrian visual identity a distinctive icon to set it apart from competitors. By exhalting said element, recognition and awareness are obtained with consistent use across all branding material.
[Fun]
but serious
Hadrian is an Amsterdam based cyber-security company that provides quality pen-testing solutions from a hackers perspective. My proposal for Hadrian's tone of voice is smart and cool with large strokes of seriousness.
The introduction of human imagery in the visual identity can help humanize the brand and have the spectator connect to the product more.
It is proven that consumers relate more to marketing that includes human elements.
People-centric marketing
Just move it!
Motion was added to the branding to make assets come to life. The brand's main asset, the bracket, takes centerstage by shifting around dynamically
to create shapes, patterns and text holders.
The
Hadrian
bug
Extractions of the logo were used to create the 'Hadrian bug'.
Custom iconography that depicts a computer virus.
Custom Iconography
Iconography was created by using the brand's primary asset and combining round and linear strokes in the primary and secondary colours.
