IUF is the biggest university fair in Greece that takes place every year in Athens and Thessaloniki. With more than 1,500 attendees a year, IUF has solidified itself as one of the most important education fairs in Europe.
Project timeline: October 2021
Project type: Branding, Advertisement
Services: Visual Identity, Art Direction, Motion Design,
Illustration, Digital Marketing
For this year's edition the fair wanted to refresh it's image to go with fresher and more stylish visuals. Through the use of Mont, a clean but impactful bold font, titles and headings take center stage to deliver punchy messages complimented by vibrant and modern colours.
Imagery is jovial and fun with movement to capture the essence of who the fair caters to, the modern youth.
Abstract shapes are sprinkled across visual pieces to further emphasize the sense of movement and excitement.
Digital experience
Digital experience
Organic promotion
Social media content was created according to the event's visual identity, paying special attention to the layout of the grid on Instagram. Images were carefully created and selected to achieve this.
Bold and captivating posts were essential to the success of the social media campaign utilizing a ratio of 80% video content and 20% graphics, to maximize engagement.
